The brand was born at the top of the Magaliesberg Mountain Range where mental
strength overcame physical pain. We all have that one race that initiates
metamorphosis within us. That one race that humbles us. That one race that
changes our lives forever. 
 
At Rabbit Heart we believe that every single person has a lionheart inside them. We
all have moments when we get scared, and believe that giving up will be easier, but
it is only when we dig deep and continue to push through the difficult moments that
we grow. Rabbit Heart is not just a brand, but a way of living. It's about the moment
you realise just how strong, courageous and brave you really are, and that it took
absolutely everything you had in you to get to the finish line. Nothing more, and
nothing less. It’s about that moment when you can sit back and reflect on the journey
you went through, and it leaves you with an overwhelming feeling of fearlessness,
inspiration and pride. 
 
Running teaches us to believe in ourselves, to respect ourselves, to be grateful, to
be humble, and to value ourselves. It teaches us that sometimes all it takes is all
you’ve got because everything we need is within us. Our bodies can only take us so
far, but our mental strength can take us all the way. 
 
May our funky and colourful clothes make you stand out from the crowd and guide
you through many life-changing adventures!